The fact that by 2060, every third European will be over 65, makes the “Silver Economy” one of the fastest growing economic domains. Because many solutions for the elderly are ICT based and not yet well accepted by the care recipients, there is a growing need to involve them in the product design process. 

The HoCare2.0 project fosters the delivery and deployment of highly innovative solutions for social and health home-care through co-creation approaches. It will systematically change innovation ecosystems and shift them towards “Open Innovation 2.0”. 

Innovative solutions will be jointly designed in a co-creation lab, developed by local enterprises and deployed by public providers to ensure that the needs of care recipients are well understood and targeted.

The project will build co-creation labs and tools, set up a transregional network, design a common strategy and action plan, and draw a roadmap for the shift towards “Open Innovation 2.0”. The developed and tested tools will help the regions to address challenges linked to the “Silver Economy” and boost the implementation of smart specialisation strategies.