IRI Center and the Faculty of Economics in Split are developing a program to strengthen the capacities and transform stakeholders in media, volunteer and civic initiatives, associations, influencers, and all those who want to enhance their knowledge and skills in the field of influencing. Although the Academy’s program is green-focused, the acquired skills are applicable to any influencing activity. The program lasts for 7 weeks.
Influencers play a significant role in digital marketing and communications, and their ability to create authentic and engaging content makes them key players in the modern digital ecosystem. Derived from the action plan of the C2T project, the Influencer Academy is envisioned as an educational platform that will provide a sustainable solution for the communication of green organizations and individuals, offering a solution for greater visibility of environmental topics, businesses, and ecological actions.