Innovative ICTr Cycling develops an innovative tourism product along the Iron Curtain/ EuroVelo 13 as a long-distance cycling trail. The 3.000 km long route crosses the Central Europe territory from northern Poland to Croatia through 8 countries. The trail bears a significant historical and cultural meaning and overlaps with the European Green Belt. We will first develop the innovative ICTr international cycling product and a participatory business model involving service providers and tourism boards along the route. We will then work on the development of the impact measurement system and ICTr Good Impact valorization program for NGOs. In the end, solutions will be transferred to all EuroVelo routes and mainstreamed. As a result, SMEs, tourism boards, regions, and NGOs will gain innovation competencies and successfully minimize negative and stimulate positive tourism impacts to foster overall sustainability appeal and economic prosperity along the Iron Curtain Cycling Trail.