Dear,
The Croatian Chamber of Agriculture invites you to the Living Lab workshop within the Interreg project Bioeco-up, Activity 2.3 ‘Transnational testing of innovative bio-based products using the Living Lab approach’, which aims to design and evaluate Living Labs (“LL”) for the improvement of bio-based products, services or solutions.
Main guidelines:
•Improvement of sustainability-based products/services through user co-creation and open innovation practices.
• The project will establish 7 local Living Labs in different countries, each of which will test 3 bio-based products (21 in total) from bioeconomy companies in terms of usability, environmental and marketing aspects.
•The Living Lab approach uses real-life experimentation and active user participation, following the principles of open innovation (integration of external knowledge) and user innovation (users as sources of innovation).
•The core activity is product testing and gathering user feedback to identify opportunities for product improvements
The workshop will be held in cooperation with project partners from 8 countries and 10 regions and will cover the topics of designing new circular value chains for the bioeconomy and influencing the transformation of consumer behavior.
The topic is the testing of organic fertilizer from raw wool, which was used for this purpose and not treated as waste.
Join us and participate in creating positive changes in agricultural policies and encouraging citizens to become active participants in the bioeconomy!
The workshop will be held on December 6, 2024, from noon to 2 p.m., at the Velesajm, Paviljon 9, Zagreb.