Micoperi Blue Growth is excited to announce the Living Lab evaluation of Spicc™ VIVA, a new product made from fresh microalgae Spirulina. Unlike traditional dehydrated Spirulina, which often loses some of its valuable nutritional properties, Spicc™ VIVA preserves the freshness and maximizes the benefits of this superfood.
What to Expect:
The Workshop will focus on:
- Usability Testing: Exploring palatability and ease of consumption.
- Market Positioning: Determining the ideal target market and product placement strategies.
- Advertising Insights: Gaining input on the most effective promotional approaches.
Together with Spicc™ VIVA and invited guests we will delve into the potential of the product and gather valuable feedback to bring this innovative product to market.
Location: Micoperi Blue Growth Site, Ravenna
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