We are pleased to invite you to the free training session “EuroVelo13 – Online Sales and Opportunities for the Development of Bicycle Tourism,” organized as part of the ICTr – CE project “Innovative, Participatory, and Sustainable Business Model of the Iron Curtain Trail” co-financed by the EU Interreg Central Europe Program.
Date and Time: March 18, 2025, from 9:00 AM to 12:00 PM
Platform: Microsoft Teams
Meeting Link:
https://teams.microsoft.com/l/meetup-join/19%3ameeting_NTc2N2JjOTAtYTVkMC00YTQ1LThiZDMtOTdhOWEyODkwOTRl%40thread.v2/0?context=%7b%22Tid%22%3a%22c2f1b88d-9cd1-4cf9-b805-305fe0a418fc%22%2c%22Oid%22%3a%22abac9f56-9982-46ad-aa27-54769c5c2f0e%22%7d
Onsite: 80-830 Gdańsk, Długi Targ 39/40, room 209, 2nd floor
Trainer: Łukasz Szołtys – an expert in bicycle tourism and online sales, experienced entrepreneur, hotelier, trainer, and consultant with over 15 years of experience.
Training Topics:
- Overview of training objectives
- Introduction to online sales in bicycle tourism
- Strategies for building effective websites for tourism businesses
- Content optimisation for bicycle tourists
- Tools and platforms supporting online sales
- SEO and Internet marketing in bicycle tourism
- Writing and distributing content online
- Case study – best practices from the European market
- Interactive workshops: creating and optimising content
- Analysis of common mistakes in online sales
- Q&A session
- Discussion and individual consultations
- We look forward to your participation!
The workshop will be conducted in Polish language.
The workshop is funded by the Interreg Central programme in the framework of the ICTr-CE (Innovative, participatory, sustainable business model for cycling along the Iron Curtain) project.