Join us for an informative workshop for tourism businesses and service providers who would like to expand their knowledge of online marketing and the use of artificial intelligence in tourism, and who would like to learn about the growing opportunities along the Iron Curtain Route (ICTr) and the domestic cycling-friendly service provider certification scheme. The workshop will consist of two sessions.
The first session will explore the topic of online marketing and artificial intelligence (AI) technology, and how AI tools can be used in everyday business operations to make your business more efficient.
The second session will focus on business opportunities, including the ICTr-Ce project and how your company can join this international tourism product, as well as how the national cycling-friendly service provider certification scheme works and the benefits it brings.
The workshop will be held in person and in Hungarian.
Date: 31.03.2025. – 09:00 – 14:00
Location: Pécs Trade Centre, Zsolnay Small Conference Hall (7625 Pécs, Dr. Majorossy I. street 36.)
Registration: https://docs.google.com/forms/d/e/1FAIpQLScctlM37DHjg6te7ZWQGIDBP4lzT_yukeyan0C-EujnPXgVww/viewform?usp=dialog
More information about the ICTr-CE project: https://www.interreg-central.eu/projects/ictr-ce/
More information about EuroVelo 13: https://en.eurovelo.com/ev13
Topics discussed during the workshop in the FIRST SESSION (9:00 – 13:00)
Speaker: András Somló (Kontakt Szervezetfejlesztő és Tanácsadó Kft. – trainer; consultant)
💡 Introduction – The ever-changing world of online marketing
📲 Content strategy for tourism service providers – What and where to communicate?
🤖 AI tools – A new level of efficiency
📈 Practical examples and tool demonstrations
🚀 Summary, Q&A
🥪 Lunch break (13:00-13:30) – Sandwiches & Refreshments 🥤
Topics to be discussed during the workshop in SECTION TWO (13:30 – 15:00)
Speaker: Gábor Benovics (CROST Nonprofit Ltd. – tourism expert)
✅ ICTr-CE project and the heritage of the Iron Curtain in Hungary
– 📌 ICTr-CE project overview
– 🇭🇺 Significance for Hungary
– 🏛 Cultural Heritage Sites
– 🔄 Trail Management: central booking centre à coordination of bookings and service partners
– 🎒 Tourism packages
🚴♂️ Cycling-friendly service provider certification scheme and network
– ✅ Certifications available in Hungary
– ⚙️ How do they work?
– 🎯 Benefits
The workshop is funded by the Interreg Central programme in the framework of the ICTr-CE (Innovative, participatory, sustainable business model for cycling along the Iron Curtain) project.