The “Be Here Now” game, part of the UNPLUGGED exhibition currently available in Koszyce, has been nominated for the Advertising Creators Club Competition 2024.
Be Here Now was created through research in sustainable design and EEE (electrical and electronic equipment). Inspired by the human energy level and electricity in our lives, the game was created as a set of simple tasks that encourage people to interact with each other. The game is a part of the “Unplugged” exhibition designed to familiarize people with energy, EEE and circular design.
“The Advertising Creators Club competition is a celebration of creativity and creative courage. We honor expressive communication, unconventional ideas that break conventions, and the relevance of the tools, media, and topics used.”
“There is no creativity without pushing boundaries, and it is this originality that we have recognized and rewarded in the Club competition since 2004. We provide a platform for advertising creators and related fields to assess the impact of their ideas.”
The Club is a year-round platform that integrates and supports the creative industry, fostering mutual inspiration, constructive discussion, and creative exploration.
“When selecting the best works, we appreciate courage, timeliness, craftsmanship, and creative imagination in four main categories: Communication, Design, Technology, and Craft.”
The “Be Here Now” game is nominated in the Culture category, subcategory Product Design. It will compete against other excellent ideas and products. The awards will be announced during the Gala on September 9, 2024.
Design team: Magdalena Małachowska, Teresa Otulak in cooperation with Pełnia Studio: Patrycja Makarewicz, Ludwika Hawryszuk, Patrycja Żyżniewska
We wish the best to everyone who has worked on innovation and has the privilege to make change happen!
For more look into the link.
Written by: Magdalena Małachowska