The Pop-up 2023 marks the launch of the model project “CreativeLand Baden-Württemberg,” commissioned by the Ministry of Food, Rural Affairs, and Consumer Protection. The goal is to give the public a better understanding of the complex topic of the culture and creative industry, especially its enormous potential in rural regions. Bringing attention to its innovative and transformative power for the economy and society, and the technological, economic, and social relevance of the sector for the development of rural areas.
Nationwide lighthouse projects like “THE CREÄTIVE HOUSE” can enhance the visibility of the sector and promote Baden-Württemberg as “THE CreativeLAND” by involving stakeholders, associations, and businesses.
For details read the article on MediaFactory