GreenFluencer Academy: IRI Center and Faculty of Economics in Split empower 15 green change-makers

Date: 21.11.2024
 

Bringing together 15 participants from diverse fields—including creative industries, entrepreneurship, student networks, and non-governmental organizations—the program blended theory with practice, providing participants with invaluable skills in content creation, storytelling, marketing, and promoting sustainability.

An engaging journey of skill development

Under the guidance of media and marketing experts such as Gordan Turković, Barbara Slade Jagodić, Marina Matijević (greenfluencer), Tomislav Metelko, Pinija Poljaković and Jere Gruić, attendees engaged in hands-on workshops and interactive sessions over eight weeks. The program culminated in a final project where participants created videos on green and sustainable topics, showcasing their creativity and ability to inspire change.

The Academy not only equipped its participants with technical and strategic knowledge but also strengthened their capacity to drive environmental awareness. Combining practical insights and theoretical expertise, the program successfully built a network of motivated green influencers.

By the program’s conclusion, the mission to empower individuals to “make green greener” had been achieved, cementing the GreenFluencer Academy as a benchmark for fostering sustainability-focused leadership.

Learn more about the mentors at https://iricentar.hr/greenfluencer.html.