On 5th & 6th of February 2025, teams of creative minds gathered at University of Economics in Bratislava for an intense Ideathon event, tackling real-world challenges in green innovation.
Two challenges from the field of creative industries were presented by our honoured guests and judges from Slovak Printing Association, represented by its president, Ing. Peter Blubla.
In the first day of the event, participating teams of Futurepreneurs could choose to address one of the two challenges:
1. “How can consumers influence the production of ecological products or the use of ecological technologies in the printing industry through their behaviour?”
2. “What marketing strategy can a printing industry company choose/use to improve its image and promote itself, in connection with the use of ecological technologies or the production of ecological products?”
Following the selection of the challenge to tackle, the project team of the university, together with an external mentor with practice in business ideation, start-ups and entrepreneurship, Dr. Branislav Zagoršek, provided their assistance to the teams to lock-on to the problem better and find feasible areas of improvement based on their own brainstorming, blending creativity and strategy.
In the second day of the event, Futurepreneurs finalised their ideas, created vibrant and beautiful materials for a short pitch presentation, during which they did their best to „sell“ their idea and impress the expert jury. After all, a prestigious prize was within reach, possibility to represent the university at the international Collaboration LAB finals in Bratislava (April 1-3) and join an Interreg project meeting, gaining new experiences and expanding their network of contacts.
Overall, the event was considered a success, leaving all the attending groups, the business, the academia and the Futurepreneurs with smiles on their faces and positive words and new ideas to shape a greener future. 🌍💡 .
#Ideathon2025 #GreenInnovation #FutureThinkers #EUBA #GREENPACT