In January Steinbeis Europa Zentrum and PONG.Li Studios hosted a Storytelling Masterclass, which was designed for those interested in learning how to harness the power of storytelling, especially those working in small and medium-sized enterprises within the tourism, culture, and creative industries. The three-part masterclass offered participants the opportunity to dive deep into the world of storytelling, learning its basics, its importance, and how it can be used to shape and promote innovative ideas, products, services and solutions.
Under the guidance of the trainers Andreas Siefert and Doro von Holtey from PONG.Li Studios, participants explored the core principles of storytelling, its relevance in marketing, and its ability to engage audiences. Attendees discovered how storytelling – already embraced by large corporations like Coca-Cola – can serve as a key marketing tool. One of the most compelling elements discussed was the “hero’s journey,” a classic storytelling framework that, although often associated with cinema, can be applied across many sectors. Participants saw firsthand how stories stir emotions, foster relationships, and stimulate innovation. The practical aspect of the masterclass allowed participants to craft their own stories.
They explored how storytelling could make a website more appealing to customers or how an artist’s concept could be communicated in a more compelling way than through traditional analysis. The result? A skillset that participants could apply to both their personal and professional projects.
While the masterclass is now over, its impact will last. All participants left with better skills, valuable tips and concrete tools to improve their storytelling abilities, ready to create more engaging narratives that resonate with their audiences and drive innovation in their respective fields.
Interested in more? Read the related article on MediaFactory.